Hexlox and the respectful email campaign

Most of the time, email marketing is used to sell a product, a free or paid service, or a cause. To better reach people, organizations use the analytics included in MailChimp and other similar services. They then adapt their campaigns in the following ways based on who opened each campaign and what links they clicked … Read more

How to select, install and configure WordPress plugins

One of the great things about WordPress is the vast selection of plugins available to add functionality to your site. You can find plugins in the WordPress plugin repository or from third-party websites. However, with over 50,000 plugins to choose from, it can be overwhelming to know which ones to use. It’s important to choose … Read more

What are A/B testing and usability testing?

Photo by David Travis A/B testing A/B testing in simple terms A/B testing allows you to compare two versions of the same page to see which is more effective in helping the visitor complete a given action or goal. A/B testing is not a complete solution—it simply points to fine-tuning elements on a page. It … Read more

Get more subscribers without annoying your visitors with pop-ups

It can be hard to find the right balance between gaining new subscribers and maintaining an enjoyable user experience. And I’ll be honest: the pop-up window does work. Indeed, it will increase subscriptions to your newsletter significantly but at a high cost, because it is the most hated advertising strategy online (NNgroup). According to Steve … Read more