Email marketing

Most of the time, email marketing is used to sell a product, a free or paid service, or a cause. To better reach people, organizations use the analytics included in MailChimp and other similar services. They then adapt their campaigns in the following ways based on who opened each campaign and what links they clicked … Read more

It can be hard to find the right balance between gaining new subscribers and maintaining an enjoyable user experience. And I’ll be honest: the pop-up window does work. Indeed, it will increase subscriptions to your newsletter significantly but at a high cost, because it is the most hated advertising strategy online (NNgroup). According to Steve … Read more